2026-08-14 · 7 min read
Who must join CONAI? Marketplace, own-shop and B2B routes
How CONAI's current foreign-company guidance treats third-party platforms, own webshops and Italian importers.
Read the guide
Italian EPR for e-commerce
Sell into Italy,
Sell into Italy,
with every stream
documented end to end.
Use public guidance to separate CONAI packaging, WEEE, batteries and environmental labelling. If you ask for help, the EPR Europe team reviews the facts before any proposal.
✓ Free ✓ Human review ✓ No commitment
No account or online payment · indicative result · human response when you request contact
Built for non-resident businesses placing packaged products on the Italian market.
amazon
shopify
ebay
Etsy
PrestaShop
CONAI
The current packaging route uses a Codice Socio and Attestato di adesione; it is not a RENAP packaging number.
≤ €200
Conditional ordinary-procedure CAC exemption per material; statistical reporting can remain from 10 tonnes.
€300
Separate total-CAC exemption threshold for eligible simplified import procedures in the 2026 guide.
3 streams
Packaging, WEEE and batteries keep separate classifications, evidence and recurring duties.
Sources reviewed 14 August 2026: CONAI Guide and rates for 2026 · RENAP register information · MASE packaging-labelling guidance · applicable EU regulations. Live sources are rechecked before an operational commitment.
Connected services
A number is not the whole process.
Each service separates public guidance, working assumptions and decisions controlled by CONAI, a public register, a collective system or another third party.
Service — packaging EPR
Packaging EPR in Italy
Map the responsible entity, prepare CONAI membership, choose a declaration route and maintain packaging evidence for sales into Italy.
View service →Service — representation
Authorised representative in Italy
Review whether PPWR Article 45(3) applies and prepare a written Italian EPR mandate without confusing it with tax representation or CONAI membership.
View service →Service — CONAI membership
CONAI registration for foreign companies
Prepare a foreign-company CONAI application and retain the Codice Socio and Attestato without claiming a government packaging-register number.
View service →Service — packaging labels
Italian environmental labelling audit
Review packaging photos and specifications for material codes, Italian consumer sorting information and a documented PPWR transition note.
View service →Service — recurring declarations
CONAI declarations and maintenance
Select and document the appropriate CONAI declaration procedure, reconcile packaging data and retain filings, CAC invoices and direct payments.
View service →
Italian route check
Establishment, channel and customer change the answer.
The scope check separates marketplace, own-shop, end-user and Italian reseller routes before drawing a conclusion.
Run the scope checkThird-party marketplace
The platform technique does not decide Article 45(3). Review the CONAI route and whether a producer in another EU Member State first makes products available in Italy directly to the end user.
Two controlsEU · direct end user
Article 45(3) covers producer profiles 3(15)(c) and (d) when a producer established in another EU Member State first makes products available in Italy directly to the end user; distance contracts are included, not the only route.
Representative reviewThird country · direct end user
Current CONAI guidance and PPWR must be separated; any Italian PPWR national choice requires primary evidence.
Human reviewItalian reseller/importer
Distinguish this route from direct making available to an end user. The Italian importer normally handles CAC when it imports for resale, subject to the contracts and flow.
Contract checkMixed channels
Each sales route is mapped separately before an application, mandate or filing decision.
Manual review
How it works
Four steps, without creating an account or compliance file.
-
01
Explore
Read the guides, services, FAQs and primary sources without registering.
-
02
Describe
Answer a short set of questions about the entity, products, channels and EPR streams.
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03
Review
See an indicative route and the facts that still need human confirmation.
-
04
Request help
The EPR Europe team replies by email; any proposal or service is agreed separately.
Costs separated by nature
Private fees on one side. CONAI and third-party costs on the other.
Indicative references: Standard €474/year plus €150 setup, and eligible Amazon Starter from €399 in year one. These are not an offer and exclude CAC, taxes, guarantees and other third-party costs.
What is never left implicit
- The client remains the CONAI member and CAC debtor and pays CONAI directly.
- The environmental-labelling audit is active but quoted manually.
- WEEE and battery work is information and manual quote only.
- No CONAI, register or marketplace outcome or timing is guaranteed.
Solutions by profile
View all solutions
The same market, different questions.
For marketplace sellers
Marketplace sellers
Selling into Italy through Amazon or another marketplace? Map the entity, streams and official evidence before relying on an account field.
I sell on marketplaces →
For direct-to-consumer brands
DTC and Shopify brands
Selling through your own store? Join entity, channel, fulfilment packaging, Italian labels and current PPWR representation in one map.
I run my own store →
For electronics and battery sellers
Electronics and battery sellers
A device, its battery and its packaging can create three Italian EPR files. Keep classifications, evidence and fees separate.
I sell electronics →
For professionals supporting sellers
Agencies, advisers and 3PLs
Supporting sellers into Italy? Share an independent public resource and let each client decide whether to request help.
I support sellers →
Institutional context
Official evidence comes from the body that issues it.
Membership, registers, declarations and marketplace decisions are separate. Always match the document to the entity, product stream and sales route.
Packaging consortium
CONAI
Publishes membership, declaration and Environmental Contribution guidance. CONAI membership is separate from the future PPWR packaging register.
National ministry
MASE
Publishes Italy’s environmental framework and official packaging-labelling guidelines.
National register portal
RENAP
Currently exposes the AEE, batteries and tyre registers. It does not yet expose an operational PPWR packaging register.
PPWR framework
European Union
Regulation (EU) 2025/40 has applied since 12 August 2026. Implementing measures and national procedures continue to develop.
epritalia.com is an independent private service and is not affiliated with or endorsed by CONAI, MASE, RENAP, Amazon or Consorzio ERP Italia. Each organisation controls its own decisions and evidence.
Italian EPR guides
View all 15 guides
Start with the right source.
2026-08-14 · 7 min read
WEEE registration in Italy for distance sellers
A high-level route for classifying electrical equipment, identifying the producer and obtaining current Registro AEE evidence.
Read the guide2026-08-14 · 7 min read
Textile EPR in Italy: a source-controlled regulatory watch
What must be verified before a foreign seller can rely on an Italian textile registration, system or fee route.
Read the guideStart with an Italian EPR scope review.
Any paid work is confirmed in writing before engagement.